Below is an overview of the latest developments in the search industry, as reported on Search Engine Land and from various other sources.
From Search Engine Land:
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Initial Interest Confusion rears its ugly head once more in trademark infringement case
- May 26, 2017 by Chris Silver Smith
- Chris Silver Smith discusses recent trademark infringement cases where site search result pages have caused legal challenges for retailer sites. E-commerce businesses should pay attention to these cases.
- Search in Pics: Google drum set, a deep blue room & Google sneakers
- May 26, 2017 by Barry Schwartz
- This week’s Search In Pictures features the latest images from the search engine world, showcasing what people eat, how they play, their meetings, speaking events, and the unique items they own.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Micro-wins: The true secret to AdWords success
- New Quality Score metrics: What matters most, and how to improve your ads
- StepsAway launches in-store, WiFi-based marketing for retailers
- How to compare paid search and organic search without sounding foolish
- Knoema offers a chatbot interface for its data search engine
- Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
- Google warns authors, publications against misusing links in syndicated articles and posts
- Why some ad tech veterans question Havas’ new transparency platform
- How to create remarkable offers and increase your conversion rate
- What a 32-step journey to a Bruno Mars album can teach marketers and tech companies
- Looking for a marketing automation platform? This guide takes the guesswork out.
Search News From Around The Web:
Industry
- Baidu Vice President James Lu Steps Down
Local & Maps
- A massive iceberg slowly forming – Larsen-C
- It’s Beatlemania in Google Earth
Link Building
- Should SEOs Care About Internal Links? – Whiteboard Friday
SEO
- 4 Major SEO Shifts You Need To Incorporate in Your Blogging Strategy
- Google Again Says There Was No Sandbox
- Google Click-Through Rates in 2017 by Ranking Position
- Google Says Not All Ads Above The Fold Are Bad
- How to Vet An SEO Agency (and Prevent Failure)
- SEO Health Check | How to Guide
- SEO: Keep Rankings Up while Site Is Down
- The May 17, 2017 Google Algorithm Update – Frequency of Quality Updates, Surfing The Gray Area, and Reversals
SEM / Paid Search
- Validation rules for the new dynamic ad group type in Search campaigns
Search Marketing
- Video: Google Algorithm Updates, Link Spam Warning & Many Search Tests
- Yes, Google Still Hates B2B Advertisers
